Jihad Bakkoura
A visionary entrepreneur whose professional biography is driven by a profound intellectual project.
Jihad Bakkoura builds his vision on the principle of The Shift — the decisive leap that reshapes meaning and direction.
Born in Damascus and shaped in Russia, he now addresses a global audience through ventures that redefine our relationship with time, luxury, and the human experience.
He is the first Arab to establish a luxury watch house bearing his name — Bakkoura, developed and manufactured in Switzerland in collaboration with leading specialists who also produce for some of the world’s most prestigious watch maisons. He later acquired Franc Vila, the internationally renowned Swiss watch house, and reintroduced it with a new vision.
He launched Watchering, the first search engine dedicated to watches, and created the 30-Hour System, which restructures the day into 30 hours by redefining the minute as 48 seconds.
His ideas on time, temporality, time therapy, decoding time, and his unconventional economic vision have attracted significant media attention, positioning him as a speaker on prominent television channels and international platforms, including the St. Petersburg International Economic Forum and Forbes events.
He believes in a triad that enables the human being to make The Shift:
God gave humans time before the soul.
The beginning is always from the future.
Become what you want to be.
START FROM THE FUTURE.
MAKE THE SHIFT.
30H
SPECIAL WATCH CONCEPT
The 30-Hour System is not a call to make the day longer; it is a reflection of a reality we already live: we accomplish in a single day what once required several days. So why doesn’t the world acknowledge it?
Bakkoura is a luxury watch house redefining our relationship with time by combining Swiss watchmaking, bold design, and philosophical innovation.
The first of its kind: a Time Research Center that brings together everything that can contribute to decoding time, with neutrality and openness, while allowing everyone to participate in this intellectual endeavor.
It is one of the most important projects in the world because, at its core, it addresses the gap created by the acceleration of time through an innovative and effective vision.
This era is in urgent need of redefining and reorganizing time.
The relevant and fast watch and watch services search engine and marketplace. Saves the most valuable thing you have – time.
It shares the most valuable thing we have – experience.
We blend meaning with emotion, then fuse them through taste, and give them a part of our soul — allowing something to emerge that lives through every season and transcends the boundaries of time.
And so, the House endures; giving us the ability to be present throughout the world without ever leaving it.
Franc Vila is an independent Swiss luxury watch house that combines exceptional craftsmanship, precision engineering, and bold design.
Its identity is built around limited-production timepieces with a distinctive visual presence, with the case design becoming one of its most recognizable signatures.
Giving fragrance meaning and purpose is what makes us worthy of creating perfumes.
More than 25 years of experience.
My mother was the first person through whom God brought me my provision, and the first person from whom I received.
She was the first door to my provision.
That is why I wanted the institution that manages our financial dealings with those who acquire our products, as well as our boutique showroom, to bear my mother’s name: Badreya.
I have transformed the idea of marriage from a ring that symbolizes union into time that is lived.
On the wedding day, at the moment the couple is declared husband and wife, the bride presses the button on the groom’s watch, and the groom presses the button on the bride’s watch — and the two watches begin measuring the time they share together.
We do not simply offer you a luxury product; we give you the privilege of designing and owning your own creation — one that carries your name, your identity, your unique signature, and becomes part of your legacy.
My mother was the first person through whom God brought me my provision, and the first person from whom I received.
She was the first door to my provision.
That is why I wanted the institution that manages our financial dealings with those who acquire our products, as well as our boutique showroom, to bear my mother’s name: Badreya.
Bakkoura is a luxury watch house redefining our relationship with time by combining Swiss watchmaking, bold design, and philosophical innovation.
Franc Vila is an independent Swiss luxury watch house that combines exceptional craftsmanship, precision engineering, and bold design.
Its identity is built around limited-production timepieces with a distinctive visual presence, with the case design becoming one of its most recognizable signatures.
The relevant and fast watch and watch services search engine and marketplace. Saves the most valuable thing you have – time.
It shares the most valuable thing we have – experience.
Whoever owns time owns the world — not the other way around. Time alone is the opportunity that makes you present.
I have been fascinated by the world of time in all its forms,
both tangible and intangible, and I continue
to explore it.
The Wall of Time has a door, and love is one of the numbers in the code that opens it. When we love, the measure of time changes; a moment becomes a lifetime, and a lifetime becomes a moment. When I first saw her, I felt that I had reached the end of a story I had been writing all my life without knowing its ending. And I finally understood why novelists and television creators reveal the meaning at the end of the story, and why they say: “The best is saved for last.” She was not the ending of my story… She was the meaning that made everything before her make sense, and everything after her a reward.
Jihad Bakkoura
Mastermind and creator of Bakkoura Dynasty.
Momentary Existence
When we stand before a spacecraft cutting its way into space, we are filled with awe at the greatness of what the human mind has created. And when we watch a rider guide his horse through a breathtaking leap, we feel that same awe before the power and potential of the living being.
Before technology, we may sometimes feel like dwarfs before giants we ourselves have created; before craftsmanship, we feel like the riders.
That is why we need balance: to advance and evolve without losing our humanity.
Perhaps this is why, throughout history, kings practiced crafts with their own hands; the hand reminded them that no matter how great their power, it could never take away their humanity.
At Bakkoura: the latest created by the mind, and the oldest created by the hand.
We bring together the latest achievements of research centers with the finest traditions preserved through craftsmanship.
A mind that creates the future, and a hand that reminds us of our humanity.
We do not want to replace the horse with a machine… we want to give it wings.
As everything around us increases, the amount of time we give to everything decreases. Our lives become filled with events, yet we shorten the time we spend experiencing them, making us feel how quickly time is running out.
And in a world racing to reduce the time given to each event, time becomes the rarest and most valuable currency—for what we have of it can never be replaced.
When we say, “This will happen on such and such a date,” we are not merely specifying when the event will occur; we are placing the future at a definite point in time.
In this sense, a date becomes a title for the future.
We do not record the past alone; we give the future a date before it happens.
When we set a date for something that will happen, it moves from being merely a possibility to becoming an event we await.
And so, the more you give the future a date, the closer it comes to reality; because you are no longer simply saying: “It will happen”… but: “It will happen on this date.”
Time does not move — it answers to where you are.
A second here is not a second there.
Not on Mars.
Not on Jupiter.
Not among the distant stars.
Time does not lie — it is simply different.
We carry one watch on our wrist.
The Universe carries a million.
Maturity is the key to the universe’s closed doors;
if you desire something from the universe, become mature enough to receive it.
Time does not move — it answers to where you are.
A second here is not a second there.
Not on Mars.
Not on Jupiter.
Not among the distant stars.
Time does not lie — it is simply different.
We carry one watch on our wrist.
The Universe carries a million.
Maturity is the key to the universe’s closed doors;
if you desire something from the universe, become mature enough to receive it.
Before you entered time, you were waiting for the right moment. The secret of creation is the right moment.
“Do not tie success to time, or it will become bound by it; free it to remain eternal. Eternity is freedom.”
