IN TRUE — I INVENTED IT, AND IT EXISTS

Here I show what has already become matter. Everything on this page is united by one idea: I invented it because an idea must exist physically, not only in the head.

A dynasty uniting brands and projects

BAKKOURA DYNASTY — I INVENTED IT BECAUSE I WANTED TO GATHER EVERYTHING IN ONE PLACE

I invented it because I wanted to create a structure that governs a multitude of high-class companies, projects and brands. At its core — innovation and soul. I invented it because philosophy without people is just text.

Bakkoura — eternal masterpieces of high watchmaking

Bakkoura is a Swiss independent watch house founded by me. Special materials: 930 Silver (an alloy that changes its patina along with its owner), Grade 5 Titanium (45% lighter than steel and three times stronger), NEORALITHE (born impossible by nature — beyond colour, weight and time). In-house calibres, tourbillons, Minute Repeater. 7-year warranty. I invented it because metal should age together with a person, not instead of them.

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The inverted eight and patented FV calibres

FRANC VILA — I INVENTED IT BECAUSE I SAW A BRAND WITHOUT AN OWNER

Franc Vila is a brand I acquired in 2017. I saw no other candidate in the whole world capable of taking it to a new level. I invented it because a good idea needs someone responsible for it. Just Because.

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Badreya. One guest a day

BADREYA is the exclusive representation of Bakkoura and a boutique-museum in Moscow (Nikolskaya Plaza). I invented it because I named it in honour of my mother — the woman who “drew my features even before she saw me”. Badreya is the compass that showed the way. Her name was chosen for Bakkoura's business deals as a talisman and a reminder of roots. Since 2023 it has worked in an exclusive-access format: no more than one guest a day. I invented it because time with loved ones must not be shared with everyone.

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Watchering — I invented it because I was tired of noise

The main problem of the rare-watch market is noise. There are plenty of offers. The problem is that 90% of them are irrelevant. A person spends not days but weeks checking and filtering. Watchering is one of the resources that helps cope with this noise. I invented it because time spent searching is time stolen from life.

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I DON'T SELL WATCHES. I INVENTED A WAY TO MANAGE TIME — FIRST ON PAPER, THEN IN MIND, THEN IN METAL.

The only wall that separates us from the world is the wall of time