Jihad Bakkoura
A visionary entrepreneur whose work stands as an intellectual project before it becomes a professional biography.
Jihad Bakkoura builds on the principle of the shift—a decisive leap that reshapes meaning and direction.
Born in Damascus and shaped in Russia, he now speaks to a global audience through ventures that redefine our relationship with time, luxury, and human experience.
He is the first Arab to found a luxury watch brand bearing his name—Bakkoura—developed and manufactured in Switzerland with leading specialists who also craft for major global maisons. He later acquired Franc Vila and reintroduced it with a new vision.
He launched Watchering, the first search engine dedicated to watches, and introduced the 30‑Hour System, restructuring the day into 30 hours by redefining the minute to 48 seconds.
From watches to fragrances and jewelry, one principle remains:
Bringing meaning into things.
His ideas on time, temporality, time therapy, and decoding time have drawn media attention and positioned him as a speaker on international stages, including the St. Petersburg International Economic Forum and Forbes events.
He believes in a triad that enables the shift:
God gave humans time before the soul.
The beginning is always from the future.
Become what you want to become.
START FROM THE FUTURE.
MAKE THE SHIFT.
30H
SPECIAL WATCH CONCEPT
The 30-Hour System is not a call to make the day longer; it is a reflection of a reality we already live: we accomplish in a single day what once required several days. So why doesn’t the world acknowledge it?
RARE EDITION TIMELESS MASTERPIECES OF THE HIGHEST WATCHMAKING AND VIBE ART
The relevant and fast watch and watch services search engine and marketplace. Saves the most valuable thing you have – time.
It shares the most valuable thing we have – experience.
The Center explores the mechanisms of the influence of time on human life and searches for algorithms for effective time allocation. The center's work is based on respect for the opinions of experts from different industries and countries who can influence the quality of people's lives now and in the future: psychologists, logotherapists, quantum physicists, astronomers, futurists, sociologists, etc.
It is the most important project in the world, for it fundamentally fills the gap created by the acceleration of time through an innovative and effective vision. This era is in urgent need of redefining and reorganizing time.
Maison de Couture Bakkoura exists to give people something real.
Bakkoura Atelier: when you become the brand. For centuries, watchmaking was reserved for the great maisons — until Bakkoura Atelier broke the rule. I do not offer you a luxury watch; we offer you the privilege of designing and owning your own timepiece, one that carries your name, your identity, and your unique signature.
For every woman who needs no proof, but a companion.
This piece does not compete with you; it converses with you. Its form shifts with your emotions, mirrors your light, and softens with your stillness. It gently reminds you that femininity does not announce itself with noise — it reveals itself in silence.
Now is all we have. Manage the moment. Be the center, not in the center. True perfection already exists — it's you. Simply reflects it. The signature figure-eight case mirrors the infinite form found in every creature face. Each timepiece is a living sculpture, where mechanics breathe life into shape and character emerges through motion.
Franc Vila fragrances is being born right now — not composed by a perfumer, but overheard from nature herself. Each fragrance is a Living Form.
I wanted to gather the symbols of peace from all around the world and bring them together, so that the united scent of peace could be born.
“If you cannot see peace... at least smell its fragrance.”
The House of Living Time, Where It Finds Meaning.
To become an owner of Bakkoura is not about to buy a watch, but to accept an invitation into the universe of true timeowners. I believe people don't live in time — time lives in people. Bakkoura time lives in special people who dare to go against trends, make bold decisions, and live according to their own time.
I have transformed the idea of marriage from a ring that symbolizes union into time that is lived.
On the wedding day, at the moment the couple is declared husband and wife, the bride presses the button on the groom's watch, and the groom presses the button on the bride's watch — and the two watches begin measuring time together.
TIME ORCHESTRATES ALL EVENTS IN THE UNIVERSE
we didn't create it—we're merely learning to read it
“Time is granted to man before the soul; it is the true foundation of life. If it is properly aligned, life grows in a healthy way. I have been captivated by the world of time in all its forms, both tangible and intangible, and I have decided to contribute to one of the most crucial needs of our era: deciphering the code of time and transforming how it is represented, turning it from a prison of numbers into a vessel that takes us to new horizons.”
Jihad Bakkoura
Mastermind and creator of Bakkoura Dynasty.
Momentary Existence
When we stand before an interplanetary spacecraft, we are awed by the greatness of technology. And when we watch a rider guide his horse through a breathtaking leap, we are equally awed by the power of the human being.
Before technology, we sometimes feel like giants have made us small; before craftsmanship, we feel like riders ourselves. That is why we need balance: to evolve without forgetting that we are human.
Perhaps this is why, throughout history, kings had crafts they practiced with their own hands; the hand reminded them that power does not erase their humanity.
At Bakkoura: the latest created by the mind, and the oldest created by the hand. We bring together the latest achievements of research centers with the finest traditional crafts.
The mind that creates the future, and the hand that reminds us of our humanity.
As everything around us increases, the amount of time we give to everything decreases. Our lives become filled with events, yet we shorten the time we spend experiencing them, making us feel how quickly time is running out.
And in a world racing to reduce the time given to each event, time becomes the rarest and most valuable currency—for what we have of it can never be replaced.
The beginning is always in the future. To see today through the eyes of tomorrow, rather than waiting for tomorrow to see through its eyes.
The present is you, not what is happening around you. And when you realize this, you become the center—not merely someone standing within it.
That is where the shift begins: not a change of place or form, nor a passage through time, but the cancellation of it—a moment in which meaning itself transforms.
Time does not move — it answers to where you are.
A second here is not a second there.
Not on Mars.
Not on Jupiter.
Not among the distant stars.
Time does not lie — it is simply different.
We carry one watch on our wrist.
The Universe carries a million.
Time does not move — it answers to where you are.
A second here is not a second there.
Not on Mars.
Not on Jupiter.
Not among the distant stars.
Time does not lie — it is simply different.
We carry one watch on our wrist.
The Universe carries a million.
“Maturity is the key to the universe's locked doors; if you want something from the universe, be ready for it.”
“Do not tie success to time, or it will become bound by it; free it to remain eternal. Eternity is freedom.”
